breakfast http://kmuw.org en Into It: The Strange Life Of Discontinued Breakfast Cereals http://kmuw.org/post/it-strange-life-discontinued-breakfast-cereals-0 <p>The cereal aisle is run by kids. It’s their purchasing power that brings TV shows, movies, and even stranger products together with the barons of breakfast.<br><br>Mr. T cereal debuted in 1984 and was essentially T-shaped captain crunch. But it got a little more cool when it teamed up with <em>Pee Wee’s Big Adventure</em>.</p><p></p><p><span style="line-height: 1.5;">When movies inspire cereals, the commercials sound like trailers. The kids become part of the action and eat like the stars.</span></p> Tue, 12 Mar 2013 13:35:15 +0000 Andrew Bales 14026 at http://kmuw.org Into It: The Strange Life Of Discontinued Breakfast Cereals Into It: Pop-Tarts http://kmuw.org/post/it-pop-tarts <p style="padding: 0px; margin-bottom: 16px; border: 0px; outline: 0px; font-family: 'Trebuchet MS', Arial, sans-serif; vertical-align: baseline; color: rgb(85, 85, 85); line-height: 15px; ">Kellogg’s rushed Pop-Tarts onto the market in 1964, shortly after their competitor announcement a similar toaster snack release called Country Squares. Since then, the evolution of the Pop-Tart has been long and strange.</p> Tue, 08 May 2012 13:00:00 +0000 Andrew Bales 2435 at http://kmuw.org Into It: Pop-Tarts