Updated at 3:30 p.m. ET on Friday with a response from AMC.
Texting at the movies is usually annoying and usually banned. But the CEO of the giant movie theater chain AMC says maybe it's time to rethink that.
AMC Entertainment CEO Adam Aron floated a trial balloon in an interview with Variety at CinemaCon, a film industry trade convention, saying the chain has considered adding showings where using your cellphone will be allowed.