Here's one thing that continues to elude me: the fact that we humans have literally been using umbrellas for centuries — and we've still yet to engineer a windproof rain-shielding device. And even though we know this, we continue to buy, and use, and break them. Constantly.
Or, giving the masses the benefit of the doubt: Maybe the nefarious umbrella manufacturers realize that we will keep buying crappy contraptions because we have no choice.
But in the battle of umbrella versus storm, umbrella clearly doesn't stand a chance.