cereal

Commentary
6:20 am
Tue July 2, 2013

Into It: The Strange Life Of Discontinued Breakfast Cereals

"Kids didn’t just cuddle E.T., they ate him."

The cereal aisle is run by kids. It’s their purchasing power that brings TV shows, movies, and even stranger products together with the barons of breakfast.

Mr. T cereal debuted in 1984 and was essentially T-shaped captain crunch. But it got a little more cool when it teamed up with Pee Wee’s Big Adventure.

When movies inspire cereals, the commercials sound like trailers. The kids become part of the action and eat like the stars.

Less likely products have tested the waters, including the Nintendo Cereal System, a cereal featuring Mario and Zelda.

Read more