Drug Administration is taking public comments on a proposed rule that would extend the agency’s reach to tobacco products that are not currently regulated by the agency-including e-cigarettes. The proposal comes at a time when nicotine poisoning is on the rise.
Poison Control Centers all across the country have been seeing a growing number of poisonings from exposure to the liquid nicotine used in e-cigarettes.
The CDC says nearly seven percent of middle and high school students have tried e-cigarettes, and more than two percent are current users. Erika Sward, of the American Lung Association, says the rapid growth is due in large part to an aggressive marketing campaign.
“We’ve seen glamorized ads on TV. We’ve seen flavors that come in e-cigarettes now of bubble gum and cotton candy. All of the traditional tobacco industry playbook for targeting kids has been used by the e-cigarette industry.”