Journalists and bloggers, teachers and everybody on Facebook love to use the phrase “studies show.”
I love it, too.
“Studies show” tickles the part of us that asserts a superior sort of rationality and an up-to-date command of the facts. It makes us feel smart, particularly when the study we cite is surprising or new, but especially when it reinforces what we already believe.
The most powerful lies aren’t the day-to-day, so-called white lies--that we’re ”fine” or that we genuinely care if complete strangers “have a good one.” These are, in fact, sometimes important parts of being polite.
“Momentum” is a word that we don’t usually think of as having a technical origin, even though we hear it used a lot by reporters during election season. A typical use would be something like “Senator Belfry’s campaign seems to have gained momentum following his recent speech to the Bloom County Chamber of Commerce.” There seems to be nothing technical about that.
What we consider correct or proper English has long been bound up in class distinctions. Prior to the advent of public education, this was much more obvious than it is now. Proper English defined itself as the English used by proper people. “Real” English was the English of aristocrats, thus the phrase “The Queen's English,” which is still with us today.
But even in the supposedly classless or at least socially mobile U.S., we tend to attribute correctness to the social “winners”: educated, urban, northerners, preferably those from “old money.”