When Gary Shteyngart was a young child, his mother would call him "Solnyshko," which means "little sun."
But after the Shteyngarts left Leningrad for the United States in the late 1970s, his parents were disappointed with his aspirations of being a writer. His mother melded English and Russian to come up with the pet name, "Failurchka." The translation? Little Failure. Shteyngart has adopted this name as the title for his new memoir.