Into It

8:05 am
Tue December 4, 2012

Into It: Crawlers

Crawlers are the unsung heroes of the United States space program.

Since the Apollo missions of the sixties, the Kennedy Space Center in Florida has been home to an odd couple: a pair of crawler-transporters. Weighing in at six million pounds, their gargantuan metal slab is reminiscent of an oil rig carted around atop four military tanks.

Every space voyage begins its journey on the back of a crawler. From the towering Saturn V rockets to the line of relatively compact shuttles that followed, the odd ritual looks like this:

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8:00 am
Tue November 20, 2012

Into It: Pigments

Given the infinite access we’re afforded to color, it’s hard to imagine the importance its been given throughout history and the passion that has gone into its hunt.

In the pursuit of vivid color, each region of the world tapped its own resources. In the Middle East, the semi-precious stone Lapis lazuli yielded a bright blue pigment, and in China, the deep red-orange pigment vermilion was derived from a common ore of mercury.

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8:56 am
Tue November 6, 2012

Into It: Pop Tarts

Kellogg’s rushed Pop-Tarts onto the market in 1964, shortly after their competitor announcement a similar toaster snack release called Country Squares. Since then, the evolution of the Pop-Tart has been long and strange.

Pop-Tarts began simply, with a handful of flavors. Though they come wrapped in tinfoil and ready-to-eat, they’ve always been closely tied to the toaster. Pop-Tart’s first mascot was an animated toaster named Milton.

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8:32 am
Tue October 23, 2012

Into It: Atmospheric Touch

Castle thunder recorded for Frankenstein in 1931 was used for decades in other work in film and television.

Recycling audio has allowed directors to more easily create the worlds of their films. Just like in life, the sounds that influence the mood of a moment are often out of sight, off screen.

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8:55 am
Tue October 9, 2012

Into It: The Scream

Andrew Bales continues with part three of his four-part look at iconic stock sound effects.

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4:51 pm
Tue September 25, 2012

Into It: Laugh Track

Andrew Bales continues with part two of his four-part discussion of iconic stock sound effects.

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8:42 am
Tue September 11, 2012

Into It: Stock Sounds

Andrew Bales begins a four-part series on stock sounds and canned emotion.

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9:08 am
Tue August 14, 2012

Into It: Colorful Noise

Courtesy Photo

When we hear the word “noise,” we think annoyance and distraction. And that makes perfect sense. Noise is essentially interference, something that disrupts our experience with everything from radios and televisions to images on digital cameras. But our ears have a unique relationship with colorful noise.

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5:38 am
Thu August 2, 2012

Into It: Barber Pole

Blood letting image from 1860.

The barber pole has come a long way to be stationed above old brick shops, to repeat and repeat its lonely spins. In fact, the barbers themselves have a strange past, their title once denoting a more taxing profession.

In the middle ages, if you required dentistry, surgery, fire cupping, or a session of leeching, you’d visit the barber-surgeon. It was hundreds of years before the roles we now know as doctors and barbers diverged completely.

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9:45 am
Tue July 17, 2012

Into It: Arcades

The Golden Age of arcades was sparked by the 1978 release of Space Invaders.

Since the first simple arcade games were developed in the late sixties, the video arcade has fought a war of innovation and marketing with home gaming.

What’s called The Golden Age of arcades was sparked by the 1978 release of Space Invaders. The game was so successful, in fact, that it brought about a shortage of the 100-yen coins used in the Japanese machines.

In the following years, arcades were dominated by single player games like Pac-Man and other missions of skill, whether it was navigating the upward climb in Donkey Kong or scuttling across a busy road in Frogger.

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