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Mariordo Mario Roberto Duran Ortiz / Wikipedia

The rumors began circulating in 2001 about something called The Ginger Project, or simply “It.” Talk of changing the world, of reorganizing cities, of "Reinventing the Wheel"—as Time Magazine called it in one article title—all of these hopes were in the air. The project was backed by $90 million dollars of private money and had endorsements from tech stars like Steve Jobs.

The "It" product received vague hype and free publicity. But for what? Everyone wanted to know: what is "It"? ...