Community Business Advancement

An important contribution to quality radio is made by foundations, corporations and individuals who provide funds to sponsor the presentation of a program or series of programs broadcast on KMUW.

List of KMUW's current corporate sponsors.

Your sponsorship of programming on KMUW places you, your products and your services in a unique position by separating you from the clutter of advertising in commercial media.  And 80% of listeners agree that their opinion of a company is more positive when they find out it supports public radio.

Reach a highly qualified audience!

There is a good reason that the vast majority of public radio sponsors renew their underwriting agreements.  They’ve discovered that underwriting is an effective way to reach an active and influential group of people who place a high value on life long learning and are actively seeking to improve quality of life for themselves and their communities.

Underwriting identifies your company as socially aware:

You will enjoy the “Halo Effect” through your association with KMUW and its long-standing reputation for credibility, accuracy and civil discourse.  58% of listeners agree that the companies they hear in sponsorship announcements on public radio are more credible than those they hear advertising on commercial radio.

You can reach a specific target audience:

Your sponsorship credits can be associated with a specific show on KMUW or you can choose from a variety of Underwriting Packages that will most economically reach the audience segments with the greatest potential.  Listeners are independent and highly discriminating shoppers who research their purchases carefully and nearly three-quarters tend to value quality over price.

Learn More About Sponsorships:

Join the organizations you see listed on this page that have already discovered the value of public radio sponsorship. Contact Larry Bennett or Zack Gingrich-Gaylord to learn more about what sponsorships can do for you! Give Larry a call at 316.461.5542 or Zack at 316.737.1300.