breakfast

Commentary
6:20 am
Tue July 2, 2013

Into It: The Strange Life Of Discontinued Breakfast Cereals

"Kids didn’t just cuddle E.T., they ate him."

The cereal aisle is run by kids. It’s their purchasing power that brings TV shows, movies, and even stranger products together with the barons of breakfast.

Mr. T cereal debuted in 1984 and was essentially T-shaped captain crunch. But it got a little more cool when it teamed up with Pee Wee’s Big Adventure.

When movies inspire cereals, the commercials sound like trailers. The kids become part of the action and eat like the stars.

Less likely products have tested the waters, including the Nintendo Cereal System, a cereal featuring Mario and Zelda.

Read more
Commentary
5:00 am
Fri June 14, 2013

Restaurant Review: R Coffeehouse

Credit Fletcher Powell / KMUW

I was recently treated to Sunday brunch with a friend who “kidnapped” me and took me to R Coffeehouse, in the remodeled building that used to house the Riverside Perk.

Read more
Commentary
8:00 am
Tue May 8, 2012

Into It: Pop-Tarts

Kellogg’s rushed Pop-Tarts onto the market in 1964, shortly after their competitor announcement a similar toaster snack release called Country Squares. Since then, the evolution of the Pop-Tart has been long and strange.

Pop-Tarts began simply, with a handful of flavors. Though they come wrapped in tinfoil and ready-to-eat, they’ve always been closely tied to the toaster. Pop-Tart’s first mascot was an animated toaster named Milton.

Read more