jingles

Commentary
9:32 am
Tue August 21, 2012

Musical Space: Jingles

There’s been a noticeable trend away from using jingles in TV commercials. This really doesn’t bother me too much; jingles are designed to lodge themselves into your brain, and an effective one can have the same effect as a toothache. I’m interested, though, in how jingles have been replaced.

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