In 2012 the state of Kansas ranked in the bottom five for tourism, to no one’s surprise hereabouts.
Wichita’s convention business drives about $45 million a year to the city’s economy. It’s a competitive business, marketing the city and promoting tourism.
Go Wichita Convention and Visitors Bureau got a new leader late last year, Susie Santo, who is excited about promoting Wichita to the rest of the country.
Santo grew up in Salina, is a graduate of the University of Kansas and spent the last two decades in Los Angeles. She says she moved back to Wichita in August of 2012 for a couple of reasons.
State officials say travel and tourism in Kansas generated almost $8 billion in 2011. Becky Blake, the state director of tourism, says 32 million people visited Kansas in 2011 -- and each visitor spent about $236.