Advertisers like to remind us of all that we get when we buy their products. Feature-packed deals are, among other things, how we put up with the low quality and microsecond life cycles of the junk we buy.
But this word, “get,” has some interesting implications.
It’s not having a thing that’s important in consumer culture but getting it. Having and keeping are, after all, bad for business. The profit is in the purchase, so an emphasis on what you get is paramount.