I grew up with video games. Working to better my high score at a certain game is in my blood. At one point, I was obsessed with getting the absolute lowest time possible on the first level of Sonic 2. (For the record: I’ve done it in 20 seconds, the world record is 18.)
Product designers have caught on to this, and have started taking some of the design elements of video games to use in contexts that are definitely not video games. This is called gamification.